
To re(de)fine work as a place where human flourishing drives meaningful contribution, strong collaboration, and lasting business success.

To provide accessible neuroscience-informed performance coaching that empowers people to lead, communicate, and collaborate in ways that enable organizational and human growth.
I started Project 925 after more than 17 years of running a marketing agency and working closely with CEOs, leaders, and teams across different industries. Having experienced both sides of work, as an employee and as a business owner, I began to see where workplaces often break down and why.
Most workplace challenges are not just strategy problems. They come from lack of (actionable) values, miscommunication, unclear expectations, and a limited understanding of how people THINK and respond under pressure.
Project 925 focuses on the human side of performance. This work is rooted in cognitive behavioural psychology, and applied neuroscience, helping teams communicate better, lead more effectively, and do better work together.
My approach is supported by ongoing neuroleadership training, including certifications in The Neuroscience of Personal Excellence and The Neuroscience of Leading High-Performance Teams from the University of Colorado Boulder. In the age of rapid technological changes, leading with the brain is a true deal-maker.
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